Ian Dawkins
Freelance
ux/ui design
UK BASED
People-First Digital
Experiences
People-First Digital
Experiences
Ambition
Ambition
To create impact by embracing complexity and distilling it down into it’s most simple form.
To create impact by embracing complexity and distilling it down into it’s most simple form.
Ian Dawkins
Freelance
ux/ui design
UK BASED
People-First Digital
Experiences
Ambition
To create impact by embracing complexity and distilling it down into it’s most simple form.



Church of England
Church of England
Designing an effective growth platform to support the mission of the Church of England.
Designing an effective growth platform to support the mission of the Church of England.
Designing an effective growth platform to support the mission of the Church of England.



Avolta
Avolta
Operating in more than 75 countries and 1,200 locations, with 5,500 points of sale, Dufry Group became Avolta.
Operating in more than 75 countries and 1,200 locations, with 5,500 points of sale, Dufry Group became Avolta.
Operating in more than 75 countries and 1,200 locations, with 5,500 points of sale, Dufry Group became Avolta.



McDonald's
McDonald's
A showcase of how telling genuine stories can soften a skeptical audience and turnaround a negative perception.
A showcase of how telling genuine stories can soften a skeptical audience and turnaround a negative perception.
A showcase of how telling genuine stories can soften a skeptical audience and turnaround a negative perception.



BBC Good Food
BBC Good Food
Partnering with the BBC team to reimagine the entire BBC Good Food mobile app experience.
Partnering with the BBC team to reimagine the entire BBC Good Food mobile app experience.
Partnering with the BBC team to reimagine the entire BBC Good Food mobile app experience.



Matisse
Matisse
Showcasing and unpacking a product range, not distracting from it, for design-space leader Matisse.
Showcasing and unpacking a product range, not distracting from it, for design-space leader Matisse.
Showcasing and unpacking a product range, not distracting from it, for design-space leader Matisse.
Effective Experiences
Simplify to Maximise
Effective Experiences
Simplify to Maximise