Ian Dawkins

Freelance

ux/ui design

UK BASED

People-First Digital

Experiences

People-First Digital

Experiences

Ambition

Ambition

To create impact by embracing complexity and distilling it down into it’s most simple form.

To create impact by embracing complexity and distilling it down into it’s most simple form.

Ian Dawkins

Freelance

ux/ui design

UK BASED

People-First Digital

Experiences

Ambition

To create impact by embracing complexity and distilling it down into it’s most simple form.

Church of England

Church of England

Designing an effective growth platform to support the mission of the Church of England.

Designing an effective growth platform to support the mission of the Church of England.

Designing an effective growth platform to support the mission of the Church of England.

Avolta

Avolta

Operating in more than 75 countries and 1,200 locations, with 5,500 points of sale, Dufry Group became Avolta.

Operating in more than 75 countries and 1,200 locations, with 5,500 points of sale, Dufry Group became Avolta.

Operating in more than 75 countries and 1,200 locations, with 5,500 points of sale, Dufry Group became Avolta.

McDonald's

McDonald's

A showcase of how telling genuine stories can soften a skeptical audience and turnaround a negative perception.

A showcase of how telling genuine stories can soften a skeptical audience and turnaround a negative perception.

A showcase of how telling genuine stories can soften a skeptical audience and turnaround a negative perception.

BBC Good Food

BBC Good Food

Partnering with the BBC team to reimagine the entire BBC Good Food mobile app experience.

Partnering with the BBC team to reimagine the entire BBC Good Food mobile app experience.

Partnering with the BBC team to reimagine the entire BBC Good Food mobile app experience.

Matisse

Matisse

Showcasing and unpacking a product range, not distracting from it, for design-space leader Matisse.

Showcasing and unpacking a product range, not distracting from it, for design-space leader Matisse.

Showcasing and unpacking a product range, not distracting from it, for design-space leader Matisse.

  • Effective Experiences

  • Simplify to Maximise

  • Effective Experiences

  • Simplify to Maximise

The digital world can be a noisy place. Removing the unnecessary leaves people with what matters. When the essentials have been defined you can pull down the clutter and meet your audience with what engages, inspires and delights.

The digital world can be a noisy place. Removing the unnecessary leaves people with what matters. When the essentials have been defined you can pull down the clutter and meet your audience with what engages, inspires and delights.

The digital world can be a noisy place. Removing the unnecessary leaves people with what matters. When the essentials have been defined you can pull down the clutter and meet your audience with what engages, inspires and delights.